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Compare what you keep after every cost, when you move and what could change before closing.
Cash and agents are not opposites
Cash describes how a buyer pays. An agent describes how your home is marketed and who represents you. You can list with an agent and still accept a cash offer. Most Ho'opili owners end up comparing three paths: a direct sale to an investor, selling on your own, or listing.
| Path | Possible upside | What to check |
|---|---|---|
| Direct investor sale | As is sale, shorter timeline | Price, fees, inspection and cancellation terms, proof of funds |
| Selling on your own | No listing fee | Pricing, marketing, paperwork, your time, any buyer agent cost |
| Listing with an agent | Wider exposure, pricing help, negotiation | Agreed compensation, prep costs, timeline, estimated net |

- Direct investor sale
- Selling on your own
- Listing with an agent
What the national numbers say
The National Association of REALTORS® 2025 Profile of Home Buyers and Sellers reported a median sale price of $360,000 for homes sold by owner and $425,000 for agent assisted sales, an 18 percent gap. NAR notes that homes sold by owner are more often lower cost or rural, so this is not a same home comparison or a Ho'opili forecast.
How investors often price offers
Some house flippers use the 70 percent rule described by Rocket Mortgage: after repair value times 0.70, minus repair costs, equals the most they will pay. If an investor thinks a home would be worth $1,000,000 after $100,000 of work, the rule points to about $600,000. It is a rule of thumb, and the margin has to cover their costs and risk. Ask any buyer to show the sales and repair numbers behind the offer.

When a direct sale makes sense
Speed, fewer showings, no repairs or a hard move date can be worth a lower price. Read the terms closely: deposit, proof of funds, inspection period, cancellation rights, possible price cuts, closing costs and possession date. Cash alone does not guarantee closing.
Can paying an agent leave you with more?
It can, when the higher price outweighs the added costs. Commissions are negotiable; NAR states compensation is not set by law. In this made up example for the same home, an investor pays $700,000 and the seller nets $690,000 after $10,000 in closing costs. A listing sells for $800,000; after $40,000 in brokerage compensation, $12,000 in closing costs, $5,000 in prep and $8,000 in holding costs, the seller nets $735,000, or $45,000 more before payoff and taxes. A lower price or longer sale would shrink that gap.

Questions before you sign
- What is my home worth in its current condition?
- What would I keep under each path, after every cost?
- Can inspections lower the price?
- What proves the buyer can close?
- Can I compare other offers first?
Thinking about your next move within Ho'opili or beyond? Compare plans like Koloa and see the buyer guide.
General information only, not legal, tax or lending advice. Plans, prices, fees, programs and amenities can change; confirm current written details for the specific home.
Sources: National Association of REALTORS®, FSBOs Reach All Time Low, More Sellers Rely on Agents (Nov 11, 2025) · Rocket Mortgage, What is the 70% rule in house flipping (updated Feb 9, 2026) · National Association of REALTORS®, NAR Settlement FAQs





